What if I told you it doesn’t have to all be on your shoulders? If you’re feeling like you have to be the expert in everything that your business does, overwhelmed by a to-do list that doesn’t quit, please have a seat, this blog is for you.

Let’s take your web copy. You may not know where to start with refreshing it. Or you’ve written reams of the stuff (aka word vomit) and can’t seem to hack it back. Or it’s all up there on your website but you never talk about it because it’s out of date and a bit shit and doesn’t reflect YOU anymore. But one thing’s for sure – it’s been on your to do list since forever, and it’s ain’t getting to done.

I’m here to let you know that I totally get it! You aren’t the only person in the world struggling with this right now. I see it a lot with my clients. Help is at hand and I have some simple steps you can take right away to make some progress.

Copywriting isn't just a craft – it’s a formidable force, not only for seasoned copywriters but also for business owners seeking to power up their brand. In this journey, I share how copywriting became a pivotal game-changer in my life, unraveling the profound impact it can have on confidence, sales, and income.

I can’t speak for everyone but I certainly do. Here’s why. As an evolving small business, I work with a lot of other SMEs to get me from A to B on my business journey. From accountants and VAs to careers coaches and marketing experts, these people are essential to my brand’s growth. But there’s so much choice out there! It’s actually overwhelming. I don’t want to waste my money on anyone who doesn’t Get Me, particularly if we’re working one on one. This is where the About page comes in.

Running your own biz takes courage.⁠ That confidence can often crumble when you sit down to write copy or content. How do you write with authority, ffs?! Well, you don’t have to be a copywriter to write with confidence. But you do need to understand the power of storytelling, empathy and relationships. That’s what builds connections, relationships and trust. Here I explain why great copywriting is the bridge between you and your clients, and the catalyst that can help you reach your marketing goals and sales targets.

I deleted email off my phone. I know!!!! Now I actually focus on what I'm supposed to be doing when I'm not at my desk (talking to my child, staring vacantly into space in the supermarket queue, taking a few minutes to breathe if I'm a few minutes early when going somewhere in the car).

How to define, attract, support and convert the clients you want in your own words. The words that describe your 'why' (what your brand is about, who it’s for, and why it will be meaningful to them) will harmonise your website, social media and emails and connect you to the right people. This connection will help your audience to know, like and trust you (and invest in your stuff!). Get your copy in alignment and the rest will follow.

Writing web copy is as much about the process as following the structure of the page. Having a process will not just help you write your home, services and about pages, but it will also help you whenever you need to write anything: emails, blogs and social posts.

Haythorn Copy is a copywriting and content strategy service for creative small businesses and coastal lifestyle brands, powered by me, Felicity Haythorn. 

You know the drill – you psyche yourself up to finally sit down and nail your messaging but nothing flows. You end up messing about on Instagram or rearranging your knicker drawer instead. Anything's better than actually sitting down to write about YOU. Even though you know yourself better than anyone.

In some worlds, I'm a copywriter. In my world, I'm a word therapist. Before you roll your eyes at this slightly woo and ridiculous self-given title, hear me out! (It's not like I've called myself anything uber-wanky like 'head of vibes' or anything). I've actually had lots of good feedback about proclaiming myself as word therapist and here's why I think that is.