How I created my brand refresh
Here it is – the essence of Haythorn Copy in design form, cleverly created by ClaraIvy Designs.
Haythorn Copy is a copywriting and content strategy service for creative small businesses and coastal lifestyle brands, powered by me, Felicity Haythorn.
I use my background in journalism and freelance writing to help you find your story, nurture your voice and connect with your dream clients.
Together, we'll create copy that captivates, compels and sells.
Words that'll make you flourish!
I'm a great believer in following your intuition and listening to your instinct to find your authentic voice and story inside – the one that will really resonate with the people who you can help the most.
My earthy, simple and clear brand of storytelling is grounded in my lovely brand refresh. Natural hues of pink, mustard and green radiate warmth while black keeps it all in check. I'm a great believer in following your intuition and listening to your instinct to find your authentic voice and story inside – the one that will really resonate with the people who you can help the most.
I asked Clara to create a logo that reflects my earthy vibe! We decided to play on my surname 'Haythorn', which is derived from 'hawthorn': a plant that, according to ancient folklore, houses good spirits and symbolises new beginnings, growth and expressing yourself in a unique way. I love this sentiment and it pretty much sums up what I want to offer all my clients: empathy, flexibility and clarity when it comes to understanding what their brand wants to say and how to say it.
Note also the thorn: in lore, this symbolises protection but I like to think of it as a guarantee of my professional credentials – you get 20 years of writing, copyediting and proofreading experience as well as me helping you work out what you want to say through strategy and getting the right people to see it through SEO.
I'd love to know your thoughts on my refresh – please comment below and tag any businesses and brands that you think would benefit from working with me.