Copy, content
and coaching for quirky brands
Where are you in your business?
-
You’re an established lifestyle or wellness brand…
… that needs a professional writer who knows your market.
You’re quirky, free spirited, independent.
You need authentic, powerful non-corporate copy and content that educates, inspires and ultimately, converts browsers into sales.
I’ve worked with some of the biggest brands in coastal lifestyle, such as FatFace and Red Paddle, on content strategy, web copy, print brochures and product descriptions.
I’m here to fit into your team on a freelance basis, whenever you need me.
-
You’re a creative, passionate founder…
… who needs copy and content that connects you to your ideal clients.
You’re passionate about your service-based business but need the words in your head untangled.
You want them written authentically but can’t find the confidence or time to Just. Get. It. Done.
You know that compelling copywriting and captivating content are essential to tell your brand story honestly in a way that resonates with the right people.
Work with me to attract your dream clients, build the trust to convert leads into paying clients and make your business flourish.
How you can work with me
-
Let’s get under the skin of your brand and work out exactly what you want to communicate through clear and consistent brand messaging, engaging storytelling and an authentic tone of voice.
I’ll find the right words to communicate your business’s purpose, positioning and personality: how you bring your vibe to life and how you connect with your audience through your copy.
Price: from £750.
-
You know what you want to say, but pinning it down into words is tough. But clear, consistent web copy will resonate with your audience, encouraging them to know, like and trust you.
From website launches and website rewrites to landing pages, I’ll create the non-sleazy words that will get you noticed and turn browsers into buyers.
What about an email sequence, blog article and social media posts to nurture those dream clients? Let’s talk about a launch copy package.
Price: from £1,750. Bespoke packages are available – please get in touch to talk about what you need.
-
Email is the new black! It’s everywhere and it’s not going anywhere, either. Building your email list means YOU own your audience (not Instagram). Emails are free, exclusive, value-packed, personal and a direct-line to your warmest clients (they WANT to hear from you because they’ve already signed up!).
A lead magnet is a free item or service – such as a white paper, e-newsletter or download – that encourages prospective clients to leave their email addresses. But for potential customers to exchange their precious contact details, your lead magnet needs to add value to win you credibility and trust. I can write valued-packed, to-the-point lead magnets to show how good you really are!
Welcome or onboarding series. Nurturing sequences. Service or sales notifications. Product reviews or testimonials. Creating email flows and sales campaigns for your business is a crucial way to connect directly with your audience, generating a real sense of communication that can add value, engage them with your brand and encourage sales.
Price: from £250. Please get in touch for a bespoke package.
-
Introduce new customers to your brand, complement your website and social platforms and give credibility to your business, grow your customer base and build your brand.
Price: from £1,500 (depending on word count)
-
Use your blog to grow your business! Give your brand exposure, position yourself as a thought leader in your field and elevate your sales with persuasive, SEO blog posts.
Price: from £200 for 800 words. Please get in touch to discuss great-value monthly retainer packages.
-
Don’t forget the power of testimonials – professionally written case studies will show potential clients just how fabulous your brand is. Everyone loves a good story – and that’s just what a case study is: the story of how you solved a challenging problem for your client or customer.
Price: £299
Work with a copywriter who …
-
… understands your business.
I combine 18 years of writing professionally with a dollop of empathy to get under the skin of your brand. I’ll create copy that will resonate so you can sell your service or product to the individuals who really want it.
-
… empowers you.
I’ll make sense of your ideas and help you work out what you want to say, not what you should say. I’ll write the words to make you flourish, empowering you to be proud of yourself and promote your business.
-
… knows how to tell a story.
I’ll connect you to your dream clients or customers through strategic storytelling: where you’ve been, who you are and where you’re going. Your story becomes the words that will make your brand stand out and sell.
I believe strategic storytelling is the key to compelling copy.
When I talk about storytelling, I don’t mean something you do around a campfire. I’m talking about weaving your message into a tale that transports people, simplifies information and evokes an emotional response. After all, we humans have used storytelling over thousands of years to share vital information that’s helped us evolve.
We forget facts, but we’re hardwired to remember and repeat stories. Story is the secret sauce that makes a startup inspirational and a century-old company relevant. And your story is your best biz friend. It is the most effective, immediate and compelling resource available to differentiate yourself in your field.
I’ll create the story you want people to remember and repeat. The story that makes sense of who you are, what you’re doing, where you’re going and why. The story that reflects how your clients feel when presented with your solution to their problems. I’ll extract the meaning of how you can help and build that transformation into your story like a script.
Whatever it is, the way you tell your story online can make all the difference.
What’s the process?
We’ll have a free 30-minute call so you can tell me all about what you need and to check I’m the right writer for your brand. If not, I have a pool of talented colleagues I can recommend who may have more experience in your niche.
I’ll send you a proposal of our project and a quote. Once that’s been agreed, I’ll send you an invoice for 25% of my fee and a tailored brand messaging questionnaire for you to fill in. This is where it gets exciting! The questions are designed to tease as much juicy info out of you and your brand as possible for me to translate into sparkling copy that will turn heads.
We can have another quick discussion to check we’re on the same page or I can get straight on with the first draft.
I’ll send you the first draft in Google Docs or a Word doc. You make any edits, amends and suggestions to clarify tone and messaging and we can work together to create a second draft that shines.
I’ll return the second draft for a second and final round of amends.
I’ll take in those amends, let the copy ‘breathe’ and then give it a final proofread.
I’ll send over your shiny new copy, ready for you to upload! Time to celebrate with a strong G’n’T.
Let’s craft compelling copy, build your brand and see you flourish.
Copywriting isn’t just pretty words for your website. It’s a process that will help to clarify your thoughts, better understand your brand values to tell your story, connect to your dream clients or customers and grow your business. Sound good?
‘I had written my own copy but it lacked any personality and didn't speak to small business owners. I hadn't really thought the process through. It's not just about describing what I do, it's also selling me and my services and getting the right tone of voice. Now I feel like I have a better understanding of my brand and I feel more confident.’
PAMELA GAILLARD, GRAPHIC DESIGNER
Still not sure what you need?
Send me an email and we’ll arrange a chat. I’ll help match you to the copy, content or coaching option that best suits you.