Hi, I’m Felicity.
I empower free-spirited lifestyle and wellness brands to connect to their dream clients and customers through copy that captivates, compels and sells.
My philosophy is that less is more when it comes to words.
Forget fancy language and keep it real. Simplicity sells: clear, concise copy written authentically will speak volumes, resonate with the right people and make your business flourish.
That’s why you’re here: to find the right words to define your voice, tell your story, engage and entertain your audience and sell your brand.
You need word therapy.
You need someone who not only writes really good copy, but uses empathy to help draw out your story, boost your confidence in your brand and make connections through the words you use to grow your business. That’s me!
I always loved communicating through writing but I didn’t really understand the power of owning your own story until 2015. I had left my job at a big property magazine in London about 18 months before, when I realised I couldn’t go back to full-time work. I had two children under two, my marriage had broken down and I didn’t know who I was, where I was going or what I wanted to do.
I had two choices: stay in the city, where I had lived, partied and worked for 12 years or return home to coastal Devon. I could stick with what I knew, where I had a large group of friends and better job prospects, or plunge into the unknown. I had family back home but few friends. But I kept dreaming about the sea, of big crashing waves. It felt like freedom. So I knew what to do.
I returned home and put down new roots. I did a Digital Mums social media course and learned about applying my journalism skills to marketing copy. I started working with some local brands and began to grow my freelance copywriting business. Through my career as a journalist, I knew all about the power of storytelling, but it was some tough life lessons that led me to learn about empathy, compassion and human connection.
I’d been through some ‘stuff’ and was more open, understanding and less judgemental as a result. The bad times had knocked off my edges and smoothed me out. Living in a rural village, watching my kids playing on the beach and getting back into surfing again opened me up to a slower, calmer, more intuitive way of life. By the sea, I felt like myself again: emotionally, physically and spiritually.
Now I help free-spirited business owners and coastal lifestyle and wellness brands find and tell their stories through honest and real copy that converts, all while fulfilling my dream to live back by the sea.
I have the time and space to connect with brands on a deeper level. I love hearing the stories behind people’s brands, helping them find their voices. I help them untangle all the words in their heads, straighten them out on page and empower them to tell their story. I don’t tell you what to write – I help you find the right words to tell your story (which is why I call myself a word therapist).
I love working with inspiring and inspired founders who aren't afraid to follow their dreams, break out of the corporate chains and create a flexible work/life balance that feeds their passion for their business as well as accommodating their lives and families. My love for the sea, nature and wellness means I like nothing more than writing about coastal holiday destinations, apparel and wellbeing for brands like FatFace, Red Paddle, Fresh Escapes, Cornish Traditional Cottages, Rock the Heirloom and BodyMe, all day long.
I write for brands who want to make a difference to people’s lives. From a place of purpose. For me, it’s all about finding the words to make you flourish.
