Why I call myself a word therapist

Hi, I’m Felicity.

In some worlds, I'm a copywriter. In my world, I'm a word therapist.

Before you roll your eyes at this slightly woo and ridiculous self-given title, hear me out! (It's not like I've called myself anything uber-wanky like 'head of vibes').

I've actually had lots of good feedback about proclaiming myself as word therapist. Here's why.

It's true.

Like a good counsellor can help you make sense of your emotions, I make sense of all the ideas, feeling and thoughts you have about your business. I can translate the mess in your head to copy that compels through great storytelling. I'll unravel your thoughts and out them into the right words to tell your story. What a relief!

I understand that copywriting doesn't always come naturally.

I write for a living but find coming up with copy for my own website excruciating. It's no problem writing for other people's businesses, but my own … aaargh! That's because the copy has to be authentic – it has too include quite a lot of yourself, your story and why people should buy your product or use your service. And that's scary because … what if no one likes it? I GET IT and I can help.

I can help you to be yourself through your copy.

Many of the wonderful individuals I work with come from the corporate world (as did I, working in magazines for 12 years) where we're trained to 'shrink to fit'. We're hemmed in by other's people's idea of professional identity, corporate policies and desperately dull style guides. But we've set up our own businesses to be free, creative and flexible! I can help you find your real voice: to intentionally fold your authenticity into your true professional identity. I'll help you to rebel against stuffy copy and bring some edge, humour and vulnerability to your messaging.

"‘I'll help you to rebel against stuffy copy and bring some edge, humour and vulnerability to your messaging.’

How I can help you.

Write clear, compelling web copy.

Brain dump all your ideas (I'll help you do this), and let me do the rest. Meanwhile, you focus on other matters: your business, your family or your new puppy.

Coach you on how to write (or rewrite) your copy.

Let’s smash the writer’s block and build copywriting skills that grow with your business. We craft our coaching sessions to exactly what YOU need, when you need it.

Audit your existing copy.

I’ll eliminate the guesswork and let you know if your copy is effectively communicating with your audience, including personalised guidance on exactly how to get it where it needs to be.

(Disclaimer: I obviously don't think I'm an actual therapist and I don't perform any sort of treatment. The only therapy I have been trained in is hypnosis, but that's another story!)

Give me half an hour to see how we can work together.

Book in for a 30-minute chat to see if we’re the right fit. We’ll talk about you and your business and how we can use strategic storytelling – that’s teasing out elements of your skills and experiences in a way that resonates with your dream clients or customers – to shape web copy that captivates, compels and sells.