Copy

that flows,

not forces

Story-led soft-sell copywriting, strategy and mentoring that converts for free-spirited female founders.

Hi, I’m Felicity. I fuse personality-infused copywriting and gentle sales strategies to support my clients to find autonomy in their business story and make more meaningful connections, sales and money.

You have a vision. You know what you want to say. So why is putting it into words so hard?

At first glance it might seem easy enough. You know what you do. You know why people need what you’ve got. But choosing the right words to compellingly communicate your value and nurture an instant bond with your audience is tough.

That’s where I come in.

You’re out there, creating and turning ideas into reality.

And I’m the copy guide who’s here to help you achieve your dreams.

Let’s extract your raw brilliance to craft web copy, sales journey copy and content marketing that illuminates your value and sets you up for success.

TELL ME MORE

WEB COPY
STRATEGY MOT

Diagnose web copy woes

Website copy can get messy, fast. You may have made updates as your business has evolved, diluting your message. In 30 minutes, we’ll diagnose web copy woes, execute edits then and there and craft words that connect and convert. You will leave the session armed with copy updates that captivate, compel and sell and a plan to improve your website going forward.

RIGHT MY WEBSITE WRONGS!

How to work with me

ABOUT PAGE UPGRADE

Revamp your story

Upgrade your story and About page to reflect where you’re at now and how you want your business to evolve. It may feel icky to shout about yourself, but your story has power and is the springboard to opportunity, growth and sales. Once you’ve nailed your narrative, you can rinse-and-repeat it everywhere: socials, guest blogs, podcast proposals, PR pitches…

TRANSFORM MY ABOUT PAGE

EXTRACT MY
GENIUS

Brilliant brand messaging

Let’s get under the skin of your brand and work out exactly what you want to communicate through clear brand messaging, engaging storytelling and an authentic tone of voice. I’ll create a document that contains the right words to communicate your business’s purpose, positioning and personality: how you bring your vibe to life and how you connect with your audience.

EXTRACT MY GENIUS

What people are saying

Testimonials

“Your wonderful personality shone through! It is an absolute joy to work with someone who is enthusiastic and energetic... like me ;) The deliverables were also SPOT ON! More creativity, energy and drive were added extra benefits too.”

KATE, MARKETING CONSULTANT

“I was writing content for my clients and really wanted some extra help, tips and pointers to sharpen up my writing. Felicity and I spoke beforehand and she knew exactly what I needed help with. The session was tailor made and all incredibly useful and insightful. Having help on a 1:1 basis is invaluable and Felicity is so generous and brilliant in what she does!”

KATIE, GRAPHIC DESIGNER & COPYWRITER

“I had written my own copy but it lacked any personality and didn't speak to small business owners. I hadn't really thought the process through, and I didn't realise the amount of work involved! It's not just about describing what I do, it's also selling me and my services. Now, I have a better understanding of my brand and tone of voice and feel more confident about my website. Felicity is also really nice to work with. Friendly, yet professional and patient.”

PAM, GRAPHIC DESIGNER

THIS SOUNDS FAB! LET'S WORK TOGETHER

Copy and coping

Running your own business means work and life are often jumbled together. Here’s a mix of writing advice, tips and how-tos as well as stuff on being human: copy and coping, if you will.

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