Copy and coping
Running your own business means work and life are often jumbled together. Here’s a mix of writing advice, tips and how-tos as well as stuff on being human: copy and coping, if you will.

Just when did working ON your own business get so bloody complicated?
It’s not working IN your business that's the problem. I mean, you've got some great clients or customers, you're passionate about what you do and you're just about fitting it all in with you life and/or family.

Six home page mistakes you might be making that will impact conversion rates
There are so many ways to lay out and write your home page, but just a few little essential anchors to include that will make the difference between your dream clients sticking with you or getting bored and drifting off. Here are six to be aware of.