KW Marketing 2021-ongoing

strategic storytelling | copywriting | content writing |
tone of voice/brand strategy

I love working with Kate! She is full of energy, ambition and what she doesn't know about digital marketing isn’t worth knowing. She is also a true entrepreneur and it’s been a privilege helping to shape the KW Marketing brand over the last few months.

We started with Kate’s revamped website in summer 2021. Kate wanted copy that told a story, putting her clients needs first but still focusing on results. I crafted web copy that not only compels but also sells: enticing clients in with the benefits of Kate’s services and including killer call to actions (CTAs) to ensure they couldn’t help but get in touch.

I’ve also created: 

• A mission statement to communicate KW Marketing’s purpose, objectives and how it plans to serve its audience. 

• Brand values: a set of guiding principles that shape every aspect of the KW Marketing brand.

• A tone of voice style guide: the clear and consistent personality of the KW Marketing brand, used to help express itself as a business. It ensures that KWM will always sound uniquely ‘KWM’, which means copy and comms resonate more closely with its dream clients. This results in them knowing, liking and trusting KWM and signing up for Kate’s services.

• Blog posts encompassing digital marketing tips, tricks and knowhow to inform and inspire Kate’s dream clients to work with her.

• Email sequences and creative sales copy to keep KW Marketing front-of-mind for clients. 

• Sales pages to promote Kate’s next brilliant thing.

‘Your wonderful personality shone through! It is an absolute joy to work with someone who is enthusiastic and energetic... like me ;) I’ve experienced creativity, energy and drive since working with you, and the deliverables were SPOT ON!’

Kate Williams, digital marketing expert and founder, KW Marketing

View Kate’s website here.

Want compelling website copy and captivating content, like Kate? Let’s talk about what’ll work best for your brand.