You need me if...
You’re putting off promoting your website because your copy feels ‘icky’ and doesn't reflect the real you or what your brand is about.
You’d love to learn how to write blogs, Instagram posts and web copy and know that working one-to-one with a coach would build your confidence.
It’s hard to find the time to write for your business (newsletters, blogs, argh!) and you’d rather be getting on with what you love doing anyway.
You want your voice to be heard, your story to be told and your ideas to be understood.
Tone of voice is an alien concept and you don’t know how to write authentically.
You’re scared of pushing the button on promoting your website or blog because of worries about spelling and grammar.
You lack confidence in what you’re saying even though you’re brilliant at what you do and passionate about your brand.
Here’s how you can work with me
CREATE: brand messaging | tone of voice
You know what you want to say, but pinning it down into words is tough. Let’s get under the skin of your brand and work out exactly what you want to communicate through clear and consistent brand messaging. But before you do that, you need to nail your tone of voice. This is how you sound; how you connect with your audience through your copy. It makes you human, it makes you relatable and it makes you stand out. Your tone of voice is your business’s personality: how you bring your vibe to life.
What you get:
A brand messaging and tone of voice questionnaire to establish the foundations of your business: who, what, when, where, why and how.
A 60-minute call: we’ll discuss where you are now and how your messaging and tone of voice needs to be shaped to take you where you need to go.
Brand values: a set of guiding principles – these can be phrases or single words – that will keep your brand true to you.
Mission and vision statements: defining why you do what you do and what you would like to achieve.
Four to five key messages: clear and consistent values and phrases to be used across all your print and digital communications (website, social media, blog, newsletter, brochure, leaflet, customer magazine).
Tone of voice style guide: what it means, what yours is, words that work for you (and the ones that don’t) and how you can infuse it into your copy and content.
What makes you ‘you’: your differentiators and how to communicate them effectively.
Two rounds of amends.
A brand messaging and tone of voice ‘bible’ you can refer to again and again as well as distribute among employees and collaborators to ensure your brand always appears just as you like it.
Price: from £395
BUILD: web copy |launch copy | case studies
Web copy. Clear, consistent web copy that will resonate with your audience, encouraging them to know, like and trust you.
What you get:
A brand messaging and tone of voice questionnaire to establish your brand’s foundations: who, what, when, where, why and how.
A 60-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go.
Strategic brand storytelling: we’ll create an emotion-evoking narrative to connect your brand to your clients or customers.
Five pages of original, engaging website copy: home, about, services/products, contact and blog.
Two rounds of amends.
Price: from £1,500 (depending on word count).
Launch copy. Need a sales page to launch your new big thing? I’ll create the non-sleazy words that will get you noticed and turn browsers into buyers. What about an email sequence, blog article and social media posts to nurture those dream clients? Let’s talk about a launch copy package.
What you get:
A brand messaging and tone of voice questionnaire to establish the foundations of your business: who, what, when, where, why and how.
60-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go.
Strategic brand storytelling: we’ll create an emotion-evoking narrative to connect your brand to your clients or customers.
One full-length sales page of original, engaging website copy OR 5 x email sequence for welcome flow, launches or evergreen products.
Two rounds of amends.
Price: from £395 (depends on word count).
Case studies. Don’t forget the power of testimonials – professionally written case studies will show potential clients just how fabulous your brand is. Everyone loves a good story – and that’s just what a case study is: the story of how you solved a challenging problem for your client or customer.
What you get:
60-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go
Strategic brand storytelling: we’ll create an emotion-evoking narrative to connect your brand to your clients or customers.
One full-length fully researched, original and engaging case study.
Two rounds of amends.
Price: £245
NURTURE: blogs | email | brochures | catalogues
Blogs: use your blog to grow your business! Give your brand exposure, position yourself as a thought leader in your field and elevate your sales with persuasive blog posts.
What you get:
30-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go.
Strategic brand storytelling: we’ll create an emotion-evoking narrative to connect your brand to your clients or customers.
Fully researched, original and engaging blog copy.
Two rounds of amends.
Price: from £295 (depending on word count)
Newsletters: Use your email newsletter to stay front-of-mind with the people who matter to you. Share valuable information, build loyalty, enhance your relationship and increase your expert status in your field. It’s also a super-economical way to reach lots of people.
What you get:
30-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go.
Strategic brand storytelling: let’s make it easy for your audience to understand your vibe. I can help you strip away the layers and uncover your authentic voice to tell your story honestly, which will resonate with your people, build trust and make you flourish.
Content planning.
Fully researched, original and engaging newsletter copy.
Two rounds of amends.
Price: from £300 (depending on word count).
Brochures and catalogues: introduce new customers to your brand, complement your website and social platforms and give credibility to your business, grow your customer base and build your brand.
What you get:
A brand messaging and tone of voice questionnaire to establish the foundations of your business: who, what, when, where, why and how.
60-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go.
Strategic brand storytelling. We’ll create an emotion-evoking narrative to connect your brand to your clients or customers.
Content planning and flatplanning (a bird’s eye view of the pagination).
Fully researched, clear and engaging copy written in a rich editorial style and/or product descriptions to wow.
Two rounds of amends.
Price: from £1,500 (depending on word count)
EMPOWER: copy coaching | copy audits
Copy confidence clinic. Fed up with cringing every damn time you post a blog? Want to write masterful copy and grow your copywriting confidence? Copy coaching is for you if you need professional copy at an affordable price – and you want to write your own stuff. We’ll uncover what drives you and your copy, helping you to be true to your own voice, express your values and show off your expertise. Once you feel more empowered to write, your authentic voice will appear, your story will flow and your connection to your audience will deepen.
What you get:
Preparatory homework to make sure you get the most out of the session
60-minute session: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go.
You’ll get targeted help with the website, email, lead magnet or other content piece you’re struggling with.
Bespoke one-hour clinic: £195
Copy audits. Your copy is written, but is it converting? Does it pull people in? Win their trust? Convince perfect customers you’re the obvious choice? There’s always room for improvement. Clear, concise and accurate copy sells. Anything else is distracting – it’s as simple as that. Think of me as a guardian for your business, performing a copy audit before it goes out to the world ensuring it’s on-brand, on-message and free of typos and grammar errors. If you’re not ready to work with a professional copywriter or you don’t have the time or energy to start from scratch with web copy or a launch page, this is the affordable option for you.
What you get:
Project questionnaire to fully understand what makes you ‘you’ (dream audience, competitors, SEO keywords).
An edited Google document with comments, feedback and actionable suggestions, as well as a checklist of the most important points to apply for up to five website pages.
A 30-minute phone consultation to answer your questions.
Investment: £295
‘I had written my own copy but it lacked any personality and didn't speak to small business owners. I hadn't really thought the process through. It's not just about describing what I do, it's also selling me and my services and getting the right tone of voice. Now I feel like I have a better understanding of my brand and I feel more confident.’
PAMELA GAILLARD, GRAPHIC DESIGNER
Still not sure what you need?
Send me an email and we’ll arrange a chat. I’ll help match you to the copy, content or coaching option that best suits you.