https://haythorncopy.uk/journal daily 0.75 2024-05-14 https://haythorncopy.uk/journal/haythorn-copy monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1643290473725-WA4UWIIQBSUFSJQ0IMHH/unsplash-image-FHnnjk1Yj7Y.jpg Journal - Six home page mistakes you might be making that will impact conversion rates - Make your home page satisfying. You want them to feel like they came, they saw and they conquered. https://haythorncopy.uk/journal/just-when-did-working-on-your-own-business-get-so-bloody-complicated monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1643291153504-8WO41Q393VCDEPKPK3J7/unsplash-image-Gio58VLpr14.jpg Journal - Just when did working ON your own business get so bloody complicated? Working with me means delving deep to uncover your true brand story and find the right words that will help you stand out, connect to your dream clients or customers and F L O U R I S H. https://haythorncopy.uk/journal/why-i-call-myself-a-word-therapist monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1623077475222-6FZHOJOHZLMME10SU2VX/Felicity1.jpg Journal - Why I call myself a word therapist "‘I'll help you to rebel against stuffy copy and bring some edge, humour and vulnerability to your messaging.’ https://haythorncopy.uk/journal/why-i-call-myself-a-word-therapist-nf9r9-6kdsg monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1643291936901-FVWM3RAIYC57KLHJJ8G6/unsplash-image-oMpAz-DN-9I.jpg Journal - Why do we find it so hard to write about ourselves? Writing your brand's messaging and about page is one of the most stressful and awkward things anyone can do and everyone goes through it. Why is it such a nightmare? Because we tell ourselves self-sabotaging stories. https://haythorncopy.uk/journal/how-i-created-my-brand-refresh monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1615401596673-WXDN3E9ALZRACFPHZJWW/HAYTHORN-COPY-LOGOS-03.png Journal - How I created my brand refresh Writing your brand's messaging and about page is one of the most stressful and awkward things anyone can do and everyone goes through it. Why is it such a nightmare? Because we tell ourselves self-sabotaging stories. https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/81d1460c-b001-4978-bf52-5d412d417373/HAYTHORN-COPY-LOGOS-01.png Journal - How I created my brand refresh https://haythorncopy.uk/journal/why-is-great-copy-so-important monthly 0.5 2024-01-11 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/56aa44d7-d2e0-4a09-b754-a48e01d828d0/DSC05290.jpg Journal - Do people even read About pages on websites? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/journal/five-intuitive-tips-to-supercharge-your-copy-so-it-sounds-like-you-but-better-and-softly-sells-too monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1615402053136-ERZCLMQSOFGTSDA7XJOU/red-morley-hewitt-M_rKNwcO7BQ-unsplash.jpg Journal - Five intuitive tips to supercharge your copy so it sounds like you, but better (and softly sells, too) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/journal/plan-write-edit-my-three-step-process-to-writing-copy-for-your-business monthly 0.5 2023-04-25 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/cf4a8c0f-d99a-4e00-8ef3-64d8f1e6848c/DSC05461.jpg Journal - Plan, write, edit: my three-step process to writing copy for your business https://haythorncopy.uk/journal/why-i-call-myself-a-word-therapist-nf9r9-6kdsg-ebbsb-segc8-8bcgp monthly 0.5 2023-02-06 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/bde9092c-f201-463c-a787-f92490daf483/DSC05275.jpg Journal - Five ways I'm boosting my productivity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/journal/why-is-great-copy-so-important monthly 0.5 2023-02-06 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1615463339051-HPUCKLG7QNECKTF6VG93/cathryn-lavery-fMD_Cru6OTk-unsplash.jpg Journal - Why is great copy so important? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/journal/how-copywriting-increased-my-confidence-sales-and-income-dek93-653st monthly 0.5 2024-01-11 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/56aa44d7-d2e0-4a09-b754-a48e01d828d0/DSC05290.jpg Journal - Copywriting increased my confidence, sales and income (and it can do the same for you, too) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/journal/writing-for-business-how-to-tackle-procrastination-and-overwhelm monthly 0.5 2024-05-14 https://haythorncopy.uk/journal/category/Female+founders monthly 0.5 https://haythorncopy.uk/journal/category/Copywriting monthly 0.5 https://haythorncopy.uk/journal/category/Indie+founders monthly 0.5 https://haythorncopy.uk/journal/tag/Webcopy monthly 0.5 https://haythorncopy.uk/journal/tag/devon monthly 0.5 https://haythorncopy.uk/journal/tag/copywriting+tips monthly 0.5 https://haythorncopy.uk/journal/tag/Tone+of+voice monthly 0.5 https://haythorncopy.uk/journal/tag/Storytelling+For+Business monthly 0.5 https://haythorncopy.uk/journal/tag/web+copy monthly 0.5 https://haythorncopy.uk/journal/tag/brand+refresh monthly 0.5 https://haythorncopy.uk/journal/tag/sales monthly 0.5 https://haythorncopy.uk/journal/tag/Word+therapist monthly 0.5 https://haythorncopy.uk/journal/tag/haythorncopy monthly 0.5 https://haythorncopy.uk/journal/tag/haythorn monthly 0.5 https://haythorncopy.uk/journal/tag/copywriting monthly 0.5 https://haythorncopy.uk/journal/tag/home+page monthly 0.5 https://haythorncopy.uk/journal/tag/copywriter monthly 0.5 https://haythorncopy.uk/journal/tag/Copywriting monthly 0.5 https://haythorncopy.uk/journal/tag/felicityhaythorn monthly 0.5 https://haythorncopy.uk/journal/tag/small+business monthly 0.5 https://haythorncopy.uk/journal/tag/female+founder monthly 0.5 https://haythorncopy.uk/testimonials daily 0.75 2021-06-06 https://haythorncopy.uk/testimonials/1 monthly 0.5 2021-06-17 https://haythorncopy.uk/testimonials/2 monthly 0.5 2021-06-17 https://haythorncopy.uk/testimonials/3 monthly 0.5 2021-06-17 https://haythorncopy.uk/testimonials-2 daily 0.75 2021-06-07 https://haythorncopy.uk/testimonials-2/blog-post-title-four monthly 0.5 2021-06-07 https://haythorncopy.uk/testimonials-2/blog-post-title-five monthly 0.5 2021-06-07 https://haythorncopy.uk/testimonials-2/blog-post-title-six monthly 0.5 2022-02-14 https://haythorncopy.uk/done-for-you-copy daily 0.75 2023-05-10 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/56e35417-c20d-4369-9bd3-e183a58ba8be/DSC05402.jpg https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/3e9d9a5a-e107-404b-800d-67c0148cd503/DSC05461.jpg https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/a04a25d9-1837-4849-9fe5-77982aaf21a3/DSC05316.jpg Done-for-you copy - ‘I had written my own copy but it lacked any personality and didn't speak to small business owners. I hadn't really thought the process through. It's not just about describing what I do, it's also selling me and my services and getting the right tone of voice. Now I feel like I have a better understanding of my brand and I feel more confident.’ PAMELA GAILLARD, GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Done-for-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Done-for-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Done-for-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg Done-for-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Done-for-you copy https://haythorncopy.uk/home daily 1.0 2024-05-14 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1623066885221-T578BYIQJYU22XHYSC9R/Asset+3.png https://haythorncopy.uk/about daily 0.75 2024-04-03 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/dc1910b6-294a-45eb-8767-725ea3d98fda/DSC05540.jpg About - Hi, I’m Felicity. I empower free-spirited lifestyle and wellness brands to connect to their dream clients and customers through copy that captivates, compels and sells. My philosophy is that less is more when it comes to words. Forget fancy language and keep it real. Simplicity sells: clear, concise copy written authentically will speak volumes, resonate with the right people and make your business flourish. That’s why you’re here: to find the right words to define your voice, tell your story, engage and entertain your audience and sell your brand. https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1623067211221-X4A4BBVYIUZ3SY9YYWS0/HAYTHORN+COPY+ELEMENTS-18.png https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/c50eb9d3-cf7f-4de1-afbf-6596d61634fd/DSC05521.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/contact daily 0.75 2022-01-31 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1623077475222-6FZHOJOHZLMME10SU2VX/Felicity1.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/privacy-policy daily 0.75 2021-03-11 https://haythorncopy.uk/individuals daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1625229256530-3U5OVVF9RSVIHQKMTKLN/image-asset.jpeg individuals - BUILD: web copy |launch copy | case studies Web copy. Clear, consistent web copy that will resonate with your audience, encouraging them to know, like and trust you. What you get: A brand messaging and tone of voice questionnaire to establish your brand’s foundations: who, what, when, where, why and how. A 60-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go. Strategic brand storytelling: we’ll create an emotion-evoking narrative to connect your brand to your clients or customers. Five pages of original, engaging website copy: home, about, services/products, contact and blog. Two rounds of amends. Price: from £1,500 (depending on word count). https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/3ad2e574-fc3d-49e2-9c0c-8ca757267fa6/Equippd+Mayfair-0165.jpg individuals - ‘I had written my own copy but it lacked any personality and didn't speak to small business owners. I hadn't really thought the process through. It's not just about describing what I do, it's also selling me and my services and getting the right tone of voice. Now I feel like I have a better understanding of my brand and I feel more confident.’ PAMELA GAILLARD, GRAPHIC DESIGNER https://haythorncopy.uk/established-businesses daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1625229256530-3U5OVVF9RSVIHQKMTKLN/image-asset.jpeg establishedbusinesses - BUILD: web copy |launch copy | case studies Web copy. Clear, consistent web copy that will resonate with your audience, encouraging them to know, like and trust you. What you get: A brand messaging and tone of voice questionnaire to establish your brand’s foundations: who, what, when, where, why and how. A 60-minute call: we’ll discuss where you are now and how your copy needs to be shaped to take you where you need to go. Strategic brand storytelling: we’ll create an emotion-evoking narrative to connect your brand to your clients or customers. Five pages of original, engaging website copy: home, about, services/products, contact and blog. Two rounds of amends. Price: from £1,500 (depending on word count). https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/3ad2e574-fc3d-49e2-9c0c-8ca757267fa6/Equippd+Mayfair-0165.jpg establishedbusinesses - ‘I had written my own copy but it lacked any personality and didn't speak to small business owners. I hadn't really thought the process through. It's not just about describing what I do, it's also selling me and my services and getting the right tone of voice. Now I feel like I have a better understanding of my brand and I feel more confident.’ PAMELA GAILLARD, GRAPHIC DESIGNER https://haythorncopy.uk/storytelling-advent-calendar-challenge daily 0.75 2022-11-30 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/fe00c2d9-e89f-4b32-a97a-92b9864e25cf/DSC05345.jpg https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/7f2ceea7-fe62-4001-8182-60b9e71e7423/DSC05481.jpg https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1625825689388-Y54EUKQCXMOXKTONQQN3/5.JPG https://haythorncopy.uk/resources daily 0.75 2022-11-30 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/9bb58098-d435-4f21-a71d-f7f589e369aa/DSC05461.jpg https://haythorncopy.uk/done-with-you-copy daily 0.75 2023-05-10 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/e1de9661-7e93-4d61-b482-84902dfa1c7b/DSC05293.jpg https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/3e9d9a5a-e107-404b-800d-67c0148cd503/DSC05461.jpg https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/57f3f35f-8615-46c8-a87c-ec6ce2d0db71/DSC05815.jpg Done-with-you copy - What’s included: Questionnaire to discover your specific goals 60-minute call to create a plan and structure Draft 1 feedback and amends Draft 2 feedback and amends Optional: a summary sheet of my amends, with examples and a rationale to share with your team and help with future comms. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Done-with-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Done-with-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Done-with-you copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Done-with-you copy https://haythorncopy.uk/store daily 0.75 2023-12-13 https://haythorncopy.uk/case-studies daily 0.75 2023-05-10 https://haythorncopy.uk/case-studies/project-one-arx73 monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/475b09cd-7db8-4f2e-82dd-58799d1145c8/FF+winter+21+cover.jpg Case studies - FatFace https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/0dbc4c7b-ca30-4b39-bda0-5dd099945d92/US_Winter_Catalogue_FULL_FA+2.jpg Case studies - FatFace https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/4de7fa22-9a6a-4262-ad44-4fa25338ae80/US_Winter_Catalogue_FULL_FA+3.jpg Case studies - FatFace https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1f5ae170-6d27-49ec-9d21-1a92196e230c/US_Winter_Catalogue_FULL_FA+9.jpg Case studies - FatFace https://haythorncopy.uk/case-studies/project-one-arx73-ttsc7 monthly 0.5 2022-02-03 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/199ac836-405a-4b93-9a67-46a13816cebd/key-image-gallery-8.jpg Case studies - Red Paddle Co https://haythorncopy.uk/case-studies/rock-the-heirloom monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/ead10853-1667-4068-b8a0-cc9c126ea56f/RTH3.jpg Case studies - Rock The Heirloom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://haythorncopy.uk/case-studies/cornish-traditional-cottages monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/0e8ed35b-492f-4ef8-be86-f3be8bc13390/ctc8.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/42e67a0a-8574-499b-9aa2-0f831301ef9a/ctc1.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/b22a601b-aefa-40e6-817d-7f09d04bde31/ctc2.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/2589e7c9-67aa-460b-99f6-638bafd435fb/ctc3.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/cc38d07f-91ee-4fb3-9381-3450c08fda3a/ctc4.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/72908c21-95f7-41c2-bf6b-23f8d0a445bd/ctc5.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/fc16d391-cb9c-43aa-8707-c06f1a27942a/ctc6.jpg Case studies - Cornish Traditional Cottages https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/111efa33-06b0-463f-b1b2-d4b94eed9b4d/ctc7.jpg Case studies - Cornish Traditional Cottages https://haythorncopy.uk/case-studies/fresh-escapes monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/b1647bae-574b-4e6b-abd2-d5f7a4079942/FE1.jpg Case studies - Fresh Escapes https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/376ed2e2-e1d2-42cc-b214-90110e3eac24/FE2.jpg Case studies - Fresh Escapes https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/1db073c5-bf01-4e2d-b96b-94cdcae4239c/FE3.jpg Case studies - Fresh Escapes https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/b27ae398-6d58-4804-a512-29c3cf92a713/FE4.jpg Case studies - Fresh Escapes https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/09109a7e-f57d-4f29-bc1d-f16672b34283/FE5.jpg Case studies - Fresh Escapes https://haythorncopy.uk/case-studies/kw-marketing monthly 0.5 2022-02-07 https://haythorncopy.uk/case-studies/equippd monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/b712b5dd-64f5-461b-b4ca-d693d40948b1/200131_TVC_0190_Screen.jpg Case studies - Equippd https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/e564e9d7-2a91-45af-9ef3-53ce5d000217/200131_TVC_0194_Screen.jpg Case studies - Equippd https://images.squarespace-cdn.com/content/v1/5f8764e7e9a5f554ead47360/4155a6cd-aa7d-42ca-af64-90c9122c69a0/200131_TVC_0113-Edit-2_Screen.jpg Case studies - Equippd